Enhancing Performance with Advanced Audience Targeting in Programmatic...
One aspect of programmatic advertising that excites us here at Granular is the advanced audience targeting it offers. Publishers from every nook and cranny create audience segments, down to super niche...
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Revisiting GA4 – Answering Ten of the Most Common Questions
Check out our Tips & Tricks playlist for Google’s GA4 In the fast-paced realm of digital analytics, staying abreast of the latest updates is pivotal for making informed, data-driven decisions for...
View ArticleThe Importance of First-Party Data
First-party data is crucial for marketers everywhere. With privacy updates changing frequently, marketers are slowly losing access to the wild west of data we analyze to make informed marketing...
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How My Sabbatical Helped Me Become A Better Digital Marketer
Granular offers a wide range of perks, but undoubtedly the best one is the opportunity to enjoy a month-long paid sabbatical every three years. During the sabbatical, we are encouraged to travel and...
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Granimals: Meet the Pets of Granular
That’s So Raven Meet Raven is a one-year-old Labradoodle that lives with Granular’s Director of Agency Partnerships, MacKenzie Krantz, her partner Nick, and their new baby Nick Jr here in Milwaukee....
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Navigating Crucial Requirements in Google Grant Accounts
Google Ad Grants provide eligible non-profits the opportunity to receive up to $10,000 per month in ad spend on Google search. Yes, that’s up to $120,000 a year in free ad spend! Granular has helped...
View ArticleThe 5 Most Overlooked Google Ads Metrics
Google provides you with dozens of metrics you can use to determine your Google Ads campaign performance. We all know some of the most important ones like conversions, cost-per-conversion, and...
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Five Red Flags to Look Out For When Working With Agencies
Working with agencies can be a game-changer for businesses looking to expand their online presence. However, not all agencies are created equal, and it’s important to be aware of potential red flags...
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Minimum Ad Spend Guide: Navigating Budgets for Digital Success
Are you struggling to decide how much to spend on digital advertising and where to allocate your budget for the best ROI? In the ever-evolving landscape of digital marketing, understanding the nuances...
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Navigating the Post-Cookie Landscape: Strategies and Insights
In the latest installment of the Granular Webinar Series, we delve into the imminent shift away from traditional cookie-based tracking. This comprehensive session is designed to arm marketers,...
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